The thesis
Over the past few years, it's become clear to me that something is broken in the way we're approaching content on the internet, specifically toward our children. And that we need to do something about it.
Look at it from an adult perspective. Pleasure-seeking behavior is nothing new. It's innate to humans. What we have to reckon with is that we, as adults, understood how to weaponize that behavior, and then propagate it down to our children. And now, not only are our children addicted to devices, but we are actively hurting their development.
As I looked at the market, and as I listened to my friends and the people I love, I kept hearing the same thing. What do we do about iPad time? What do we do about screen time?
It's very clear to me that a solution is needed. And my take on the solution is measurement first. Let's at least understand the constituent parts, the shows we're putting in front of our children, and how they actually affect them. From there, we can make decisions, as a society, about how we want to move forward.
And to be clear: I don't believe no screen time is the answer. The technology has done fantastic things for our lives, for society. This isn't about fear, and it isn't about pulling the plug.
It's about finally doing something. And the first thing we can do is measure it.
Understand what we're putting in front of our children, and how it changes them. Then, together, we decide what comes next. That's the thesis of Lull.